Do You Moo?

If you don’t speak cow (Purple Cow that is) then I will translate for you “Are You Remarkable?”

The remarkably purple Seth Godin is about to release his next book project, The Big Moo, in the next few weeks (you can pre-order a copy and find out more about the book here).

In the busy lives of the female business owner this book is a god-send (it is good for the guys as well).  It is a perfect handbag size (so you can keep it on hand to read while you are waiting somewhere).  The stories (with Seth editing it of course there is story-telling involved) are short, sweet and packed with both information and inspiration (and just the right length to read while you are waiting somewhere).  With all this waiting you will be able to hand over your copy of the book to the company you waited to see just so that they can learn that lines aren’t remarkable.

Even though the wisdom comes from some of the top thought leaders on business and marketing there are no egos involved.  This project was done with the authors providing their wisdom at no charge, all proceeds are going to charity, and the various chapters are not attributed to any particular author. The chapters leave you guessing but enables to also get past the name and just take in the wisdom (whether it comes from a name you know or a name you don’t).

And if you think that you need to be big to put the Big Moo into practice think again.  As a small  business you have the ability to take action on this faster than the big guys.  When they are talking about the Big Moo initiatives 12 months from now you can tell them about the ones you put in place before Christmas 05.

The Big Moo is the start of a conversation.  A conversation about stepping up and standing out.  It is no long good enough to be good enough.  It is time to be remarkable.