Website Review – Small Business Ideas

This week’s site review is the website of the week at Blog Whammy ….

website : Small Business Ideas / Heart Harmony
url : shttp://www.heartharmony.com.au/IngridCliffBlog.html

This site is written by Ingrid Cliff, the owner of Heart Harmony – a human resource management consultant and freelance copywriter .

suggestions for change :

• The photo and details about who you are are warm and inviting. I would suggest that you add details about how to contact you on the blog – don’t rely on them clicking on the link to the website for them to find out more about you.
• Consider moving from a separate website and Blogger-hosted blog to a combined site on platform such as Wordpress. At the moment any traffic and link love that your blog is getting is not providing the same level of SEO (search engine optmisation) to your website. If they are combined into a single platform then there is common branding and common traffic targeting which should result in improved page rank on Google and overall traffic ranking on other sites.
• Fix the problems that are stopping the site from validating (why validate?)
• The RSS Feed links should have a more user friendly description like “Subscribe to RSS Updates” rather than fees and the option to “Subscribe to Email Updates should also be provided” (Feedburner can help you with this and with managing all aspects of the feeds and subscriptions to your blog).
• Seeing that make sure that you carefully the site, have backups of the data, and be aware of some of the problems that Blogger-hosted blogs give to others. When your blog is an integral part of your business marketing then you need to use a blog platform that is under your control and is predictable and reliable.
• This is possibly just a personal preference but I believe that the “tweets” break the flow of some strong content-based posts. I’ve also found that many small business owners are not aware what Twitter is and these tweets maybe a little confusing for some and distracting for others.

Ingrid’s tips for small business owners in managing their staff and business are a godsend for those of us who don’t have our own HR departments. Keep up the great work Ingrid.

If you have any feedback on the site or questions about what I’ve had to say then just join the conversation in the comments.