In Good Company

There are many motivations for a small business owner to create a blog – increased awareness, supplemental marketing, sharing information, selling products or services, improving search engine ranking or monetisation via advertising.

For me blogging has primarily been about an opportunity to connect with people and share information that may be helpful, useful or interesting to them. So it is always a very pleasant surprise when someone acknowledges the Working Solo blog.

Long time small business commentator and blogger Martin Neumann last week announced his Top 15 Aussie Small Business Bloggers and I’m honoured to be on the list. Each one of the blogs mentioned is a great read and many are regulars on my own blog reading list. My good friend and colleague Des Walsh and his Thinking Home Business blog also gets a mention.

If you are new to blogs then you could do well by adding the 15 blogs that appear in Martin’s list to your RSS reader (as well as adding Martin’s blog as well).

Martin’s approach to listing his favourite blogs and then over the coming weeks reviewing them in more detail is a great alternative to the standard blogroll (which I agree with Martin are as boring as bat shit). A personal recommendation and even a review provides far more value to a blog’s readers.