Coaches should blog because …

It has been a number of months now since I was having a conversation with Rosa Say (Say Leadership Coaching) about why coaches should blog. Still her words hang in the air and I’m often repeating them and sharing them with some of the many life and business coaches that I know.

If you know Rosa you know the way that she has managed to build a community around her blogging. She actively uses her blog to publish her thoughts, interact with readers, and develop a vibrant conversation about her area of focus.

Instead of leaving her wisdom to be shared only with people I speak with I thought that you might enjoy reading them for yourself (seeing that May is blogging month here are at Working Solo).

There are several times I will blog best right after a coaching call or appointment; it becomes a type of debrief for me. So much of coaching is done in conversation, and afterwards, you often think of those brilliant things you should have said at the time and didn’t! Coaching conversations can make for some great blog articles, and then later, they are notes kept for the next time you follow-up with the person who had first generated the thoughts. Therefore, blogging can definitely help you hone your craft!

In my case, I don’t think of blogging as marketing for my coaching business, though it does market my book, and it does market me as a speaker. My coaching preference is in person, and not strictly over the telephone or virtually, and my blog audience is overwhelmingly continental USA and international versus here in Hawaii. Yet there have been a few exceptions, where people here in Hawaii find me because of blogging…

Blogging is about filling my capacities intellectually with new learning, emotionally and even spiritually with the Ho‘ohana Community and the relationships which develop. I do believe it makes me a better and more interesting person, and it’s kicked up my obsessiveness with learning several notches. However it seems to me these are effects everyone can get, and not because they are a coach… I’m not answering your question very well, am I!

Coaches should blog because they can interact with a much wider audience, and they can become more empathetic in their understanding of the human element; that’s probably the biggest reason in my view.

Blogging keeps us grounded and in touch with what’s real for people, and not academic or theoretical.

Blogging keeps us current, and in-the-know.

Blogging keeps us learning language, vocabulary, jargon, and about the incredible power of words.

Blogging keeps us social, playful, and more fun … we can get way too serious otherwise!

Rosa also wrote on her blog recently about her Five Self-Imposed Rules for Blogging. Interesting reading whether you are a coach or not.

So if you are a coach Rosa’s wisdom might have answered the question for you about why you should be blogging.

[tags]coach, blog, Rosa Say, why blog[/tags]