How to catch a Marketing Virus from a Donkey

You are probably looking at the title of this post wondering if I have gone loopy.

“How DO you catch a marketing virus from a doneky?  What does virus have to do with marketing, let alone a donkey?

There is an overflowing torrent of resources on the web and in blogs about viral marketing, what it is, how to manage it , the good, the bad and the ugly.

What I am talking about is a very special viral marketing project called “Where is Basil?” Hosted by Ben Yoskovitz, from IGotNewsForYou, this project tracks the travels of a code-writing donkey called Basil as he winds his way around the world visiting an ever-growing list of bloggers.  The “host blogger” get the display their creative writing skills, benefit from increased awareness of them and their blog, and even gets the added extra of having a copy of the Fawlty Towers series DVD for a week.

I mentioned a few weeks ago that I would be one of the future hosts of Basil the donkey.  Well the future has arrived.  This week I have been blogging about Basil visiting Sydney (specifically Arncliffe and the southern suburbs).

Previous hosts of Basil have included Bill and Kathee Austin (in Scottsdale Arizona), Easton Ellsworth (in Meza Arizona) and Terry aka Starbucker (in Connecticut)

I still have a few days to show Basil around Sydney and a couple more posts to go and am looking for some inspiration from you (there are even prizes for the most creative suggestions).

What would you do with a code-writing donkey in Sydney?  If you don’t know much about Sydney what would you like him to show you?

Leave your suggestions below.  The most creative answers will win a one-year subscription to the IGotNewsForYou electronic mock newspage (if you haven’t tried this yet pop over now – it is a very, very funny and more interesting than sending the boring old e-card).